AI Insights · Timothy · July 2022
Top 5 Film & Television Apps on Android in the Middle East Q2 2022
Explore the performance of the top 5 Film & Television apps on the Android platform in the Middle East during Q2 2022, based on data from Sensor Tower.
The second quarter of 2022 saw notable trends in the performance of the top Film & Television apps on the Android platform in the Middle East. Here's a detailed look at the weekly downloads, revenue, and active user trends for the top 5 apps: MX Player, Viu: Dramas, TV Shows & Movies, ﺷﺎﻫﺪ - Shahid, Disney+, and Netflix.
MX Player from MX Media & Entertainment Pte Ltd maintained a consistent presence with weekly downloads fluctuating between 40K and 57K. Active users showed slight variations, starting at 1.54M and peaking at 1.65M in the week of May 2.
Viu: Dramas, TV Shows & Movies by Vuclip Mobile Video experienced a varied trend in weekly downloads, peaking at around 64K in mid-April and then stabilizing around 49K by late June. Weekly revenue saw minor fluctuations, ranging from approximately $921 to $1.4K. Active user counts showed a steady increase from 293K to 326K by the end of the quarter.
ﺷﺎﻫﺪ - Shahid from MBC Group exhibited significant revenue peaks, particularly reaching around $102K in the first week of April and $86K in late May. Weekly downloads varied, with a high of 107K in early April and a low of 21K by late June. Active users saw a notable decline from 450K in early April to around 223K by the end of June.
Disney+, although new, made a strong impact with weekly revenue hitting approximately $138K in mid-June. Downloads were robust, starting at 181K in early June and slightly decreasing to 94K by the end of the month. Active users increased from 115K to 196K, indicating growing engagement.
Netflix maintained steady download rates, varying between 22K and 28K. Active user numbers remained relatively stable, starting at 1.29M in late March and reaching 1.33M by the end of June.
This data, sourced from Sensor Tower, provides a comprehensive overview of the market dynamics for these top Film & Television apps in the Middle East. For more detailed insights, visit Sensor Tower.